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Happily, the internet has created a whole new way for
music to be marketed, distributed and even heard. The
major recording labels and the radio stations can go on
doing their Britney thing and I can do mine, which is look
for real good music performed by really good artists.
Conversely, great artists, through the miracle of the
World-Wide-Web can have a global reach just like the
A case study of musicians taking advantage of this new
paradigm would be Richmond, Virginia's local legend
rock band, Short Cross. Thirty-seven years ago the
band sold recordings on a regional basis only to discover
that size market is too small to be profitable.
The band was founded as the "Hustlers" in 1967 when
drummer Gray McCalley first met singer and lead
guitarist Velpo Robertson. By 1970 adjustments to the
Hustler lineup had been adjusted to what it is today. The
original two, plus Butch Owens on keyboards and
Dudley "Byrd" Sharp on bass guitar.
Short Cross had locally released a single , "On My Own"
which enjoyed good airplay on Richmond's progressive
music station, WGOE 1590 AM. The following year they
released a vinyl album, Arising. (more)